Let’s imagine you are taking a walk around your neighborhood and along the way you stop to chat with three different neighbors: Joe, Jane & Jim. Joe didn’t say much of anything; leaving the talking up to you. Conversely, Jane did ALL the talking— mostly about things in which you have little interest. Jim asked you questions, engaged you and shared stories about mutual friends and funny family situations.
Which conversation did you enjoy the most? Which person are you likely to introduce to the new neighbor who moved in across the street? Most likely, the answer is Jim— your friendly, personable neighbor.
With the rise of social media, having a personality is as important to a business as it is to being a good neighbor. With whom are you most likely to engage? The business who doesn’t say anything, the one that blasts out posts and tweets with little regard to your interests, or the one that has a personality?
Business personalities, like human personalities, are differentiating and alluring. They make you stand out in a crowd and allow you to create deeper, more personal connections with your customers, patients, clients or neighbors.
And those personal connections pay off. According to Forbes, 82% of consumers trust a company more if they are actively engaged in social media. Customers are 71% more likely to buy from or engage services if they were referred from social media.
If you aren’t one of the 73% of B2C companies or 43% of B2B companies that are acquiring clients using social media, you may have a personality problem.
Looking for ways to punch up your business personality? Ask us… we’ve got a few ideas.