As you may already know, back on April 21st, Google updated its search algorithm giving greater weight to mobile-friendliness as a ranking factor. How did it affect businesses?
According To TechCrunch, over 40% of Fortune 500 Companies failed to meet Google’s standards for user experience on a smartphone or tablet. This number does not even take into account small to midsize businesses that may lack the resources of a larger organization.
While this move by Google may seem drastic, it is also for good reason. Today, Today, 63% of people spend time on the internet using a mobile device and that number continues to climb. And for mobile users, it can be a frustrating experience to end up on a web page that is not mobile-friendly. In fact, 40% of mobile searchers will leave a site and choose another result.
If your website isn’t mobile-friendly, not only could you lose search rankings, you might already be losing out on new business. To check if your website is mobile-friendly, try Google’s Mobile-Friendly Tool. If your site didn’t pass the test, it might be time to upgrade.
Here at Persuasive Communications, we have done website projects of all shapes and sizes. Contact us today and make the investment in your business for tomorrow.